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'elf Expressions Ezine

Get Hold of Your Elf!

"Get hold of your 'elf!"


Your weekly collection of positive tips, hints, and advice offered with humor, inspiration, and other goodies for anyone who is inclined to read. Guidance, mentoring, inspiration, English lessons, editing, proofreading services for entrepreneurs and online marketers.

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Publisher: Mary Wilkey
Volume 9 — Issue 4 — January 27, 2009
Published every Tuesday


Welcome, all. This week we've brought back the Subscriber in the Spotlight feature, so be sure not to miss it . . . and, of course, you also are welcome to submit your own short bio. Share with us who you are, what you are about, family, where you live, what you do, etc. Just don't make it sound like an ad!

Don't miss the feature article today or the one in the inspiration section. See you next week! :-)


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In Remembrance of
September 11, 2001

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Smile!

If you enjoy this ezine, you can help it grow faster by introducing 'elf Expressions to just one other person—because the faster we grow, the more we all benefit from the promo copy. Thank you!

If you've missed any issues, you still can see them at:

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Signature


 

If my people, which are called by my name, shall humble themselves, and pray, and seek my face, and turn from their wicked ways, then will I hear from heaven, and will forgive their sin, and will heal their land.

—2 Chronicles 7:14



Contents:

Top Sponsor
Weekly Contest
Subscriber in the Spotlight
Feature Article
Test Your Bible Knowledge
Today's Chuckle
Today's English Lesson
Internet Tips & Hints
Guest Article
Inspiration
Etcetera


Top Sponsor


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This from a new member: "Mack is the real thing . . . he 'holds your hand,' as it were, and you will know exactly what to do, where, and when! I've been struggling for success since 1994, losing thousands in the process, and my ship has finally come in'!"

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Contest


Results of last issue's contest, when the question was — Who had the longest attack of hiccups in the world? The answer — Charles Osborne (1894–1991) of Anthon, Iowa, USA, started hiccupping in 1922 while attempting to weigh a hog before slaughtering it. He was unable to find a cure, and continued hiccupping until February 1990, a total of 68 years! No one entered, so no one won . . . if you'd like to see your own promo above, enter!

For our subscribers only: Be first to submit the correct answer to the following question and receive the next available top sponsor slot gratis. So answer this:

Who became the youngest physician in the world?

Send to contest@elfexpressionsezine.com and be sure to include your promo copy with your entry, so that I do not have to contact you separately to get it. Several people have missed out having their copy published, because they did not respond before my deadline.





Headlines on this date four years ago:

"Republicans spending $42mil. on inauguration
while troops die in unarmored Humvees"

"Bush extravagance exceeds any reason
during tough economic times"

"Fat cats get their $42mil. inauguration
party, Ordinary Americans get the shaft"

2009 headlines:

"Historic Obama Inauguration will cost only $120mil."

"Obama Spends $120mil. on inauguration;
America Needs a Big Party"

"Everyman Obama shows America how to celebrate"

"Citibank executives contribute
$8mil. to Obama Inauguration"

Nothing like fair and unbiased coverage of the news!
Alas—guess it is only inflation that is to blame.



Subscriber in the Spotlight


The first subscriber to submit his or her personal profile sharing with the rest of us all about who he/she is, background, family, location, interests, hobbies, goals, dreams, etc., will be spotlighted right here next issue—and yes, an email and/or URL may be included!

Send to readernotes@elfexpressionsezine.com

And now . . . introducing . . . Shannan Hearne!

Shannan Hearne is the mother of three beautiful daughters, plus the family has three cats, three horses, and a dog in sunny South Carolina. She enjoys horseback riding, gardening, reading, writing, and playing mom's taxi.

When not actively involved in her daughters' endeavors of swimming, marching band, color guard, soccer, and mounted drill team, Shannan can be found in front of her computer, where she works avidly at her residence businesses to support her children's active lives.

Shannan works runs an Internet marketing company, Success Promotions (http://www.SuccessPromotions.com), and is an advisor with the health and wellness company AdvoCare (http://www.We-Build-Champions.net).

She values the freedom that working from her residence gives her to work around her childrens' schedules and to make it to all the games, etc. Previously employed in the building industry, Shannan now limits her away-from-home work to substitute teaching in her girls' schools and feeding and training Arabian cross horses at her local riding stable.

With a strong background in sales and marketing, Shannan now devotes many of her PR skills to promoting the Christian Equestrian Drill Team (http://www.equestrianministriessaddleclub.com/), with which she rides weekly, and the farms, barns, and breeders with which she performs.

Shannan also helps maintain the web site for her high school marching band and her favorite stables. When not coaching and mentoring clients or her children, Shannan can be found teaching riding lessons and schooling horses at LakeWood Farm (http://www.lakewoodfarm.com).





Government's view of the economy could be summed up in a few short phrases: If it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidize it.

—Ronald Reagan (1986)



Classifieds


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Feature Article


Billy Graham's Prayer for Our Nation

This man sure has an accurate view of what's happening to our country!

"Heavenly Father, we come before you today to ask your forgiveness and to seek your direction and guidance. We know Your Word says, 'Woe to those who call evil good,' but that is exactly what we have done.

"We have lost our spiritual equilibrium and reversed our values. We have exploited the poor and called it the lottery. We have rewarded laziness and called it welfare. We have killed our unborn and called it choice. We have shot abortionists and called it justifiable.

"We have neglected to discipline our children and called it building self esteem. We have abused power and called it po litics. We have coveted our neighbor's possessions and called it ambition. We have polluted the air with profanity and pornography and called it freedom of expression.

"We have ridiculed the time-honored values of our forefathers and cal led it enlightenment. Search us, Oh God, and know our hearts today; cleanse us from every sin and Set us free. Amen!"

Commentator Paul Harvey aired this prayer on his radio program, "The Rest of the Story," and received a larger response to this program than to any other he has ever aired. With the Lord's help, may this prayer sweep over our nation and wholeheartedly become our desire, so that we again can be called "One nation under God."

=========================================================

You may reprint the above article with this info intact:
Article penned by Mary Wilkey, publisher of 'elf Expressions Ezine:
http://elfexpressionsezine.com
To subscribe, email sub@elfexpressionsezine.com?subject=subscribe



 

Test Your Bible Knowledge

Fill in the blank: "Even a ____ is known by his doings, whether his work be pure, and whether it be right."

1 — dog
2 — child
3 — master
4 — teacher

Scroll down for the answer.





Government is the great fiction, through which everybody endeavors to live at the expense of everybody else.

—Frederic Bastiat, economist (1801-1850)



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Giving money and power to government is like giving whiskey and car keys to teenage boys.

—P. J. O'Rourke, civil libertarian



Today's Chuckle


Two Minute Management Course
(Do you ever need more than that?)

An eagle was sitting on a tree resting, doing nothing. A small rabbit saw the eagle and asked him, "Can I also sit on my rear like you and do nothing?"

The eagle answered: "Sure, why not."

So the rabbit sat on the ground below the eagle and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it.

Management Lesson:

To be sitting on your rear and doing nothing, you must be sitting v-e-r-y high up.





I contend that for a nation to try to tax itself into prosperity is like a man standing in a bucket and trying to lift himself up by the handle.

—Winston Churchill



Today's English Lesson


Seeing the same elementary mistakes over and over again has prompted this publisher to write an English lesson each issue. Look for some of these lessons to be repeated, because the mistakes are!

Today we'll have a vocabulary lesson, the first one in a long while.

If you're like I am, you keep seeing the same word over and over again, always meaning to look it up, but always putting it off . . . this is one of "those" words: Perspicuity.

Webster's says this about it: "Quality of being clear to the understanding; lucidity in expression or development of ideas." I suspect that it developed from combining "perception" and "perspective" with "acuity." What do you think?

Webster also lists, right above that definition, the word "perspicacity" and defines that as the "Quality or state of being perspicacious; acuteness of sight or discernment, and "perspicacious" is defined as "Clear-sighted . . . of acute mental vision or discernment."

Personally, I believe that the person who invented these words should be described as being perspicuously anti-perspicacious . . . would serve him right! :-)

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Reminder: We have a reasonably priced editing/proofreading service for articles or even entire ezines. Just email: service@elfexpressionsezine.com





Suppose you were an idiot. And suppose you were a member of Congress . . . but then I repeat myself.

—Mark Twain



Classifieds


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Internet Hints & Tips


The SEO Techniques Everyone Should Know
by Mark Nenadic

Since the beginning of the understanding of Search Engine Optimization—SEO—there have been tons of different theories developed about how to do it "right." The truth is, however, that there is no one single method that is one hundred percent known to be better than the rest.

Since the large search engines such as Google and Yahoo don't release the details of their ranking elements—in addition to the fact that they are constantly changing what these elements are, and how they are weighted in the grand scheme of things—we can only apply the efforts that have been tested and have worked for a given online marketing effort.

The following are the SEO techniques that have been known to work for marketing strategies used by experienced web designers and webmasters.

Read them at http://tinyurl.com/clz4bm





Giving people a little more than they expect is a good way to get back a lot more than you'd expect.

—Robert Half



Classifieds


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Guest Article



Your Headline is the Most Important Thing in all Your Advertising
by Terry Detty

No advertising can ever hope to work or to be effective in any way without a good headline. Actually in this modern age of instant coffee, instant gratification and prospects who are always in a terrible hurry, your headline has to be a little better than good to get anybody to pay enough attention to it and what you have to say.

Headlines are even more critical online because it is all that people see before they make a decision on whether or not to read something. At least in the offline world a reader can quickly scan through the first few lines or paragraphs. This is not possible online and you will therefore lose them or win them purely based on your headline.

In other words, the readership of your ad will entirely hinge on how good and effective your headline is. The best article, the best ad or content can gather dust, hardly being read, just because of a poor headline. This is something that happens very often online these days.

A common mistake most headline writers make is to want to appeal to everybody with their headline. This is a big mistake. You cannot possibly satisfy and cater to everybody. It is important that you appeal to your niche market strongly in your headline. One powerful way is by mentioning a problem that is currently being faced that your product or service is guaranteed to solve. In today's world, everyone seems to be searching for solutions to their problems. When you have the answer to their problem, your product will definitely catch their attention. They will be drawn to your services much more easily.

One of the most powerful techniques commonly used is to create lots of curiosity as you direct them to the target web site. Curiosity is a very powerful motive in humans and it works every time.

This applies to virtually any sort of advertising you can think of. Whether it is banner ads, mass advertising via email, or PPC ads. Even SEO efforts will heavily depend on your headlines. For instance good SEO keyword phrases are not adequate, that is for the search engines. You will have to arrange the keywords in a way that will make a catchy headline that will attract readership. When the prospect is finally at your site, you will also need the headlines leading to your other pages to be equally enticing. That is how you keep your reader at your site for as long as possible. It is also how you will be able to maximize on your page views. Both these are critical to the revenue potential and earnings of your site.

In order for this form of online advertising to work best for you it is important to find a trust worthy internet marketing company that has years of experience with advertising and that will show you results. Choosing the right internet marketing company is often one of the biggest reasons a campaign fails or succeeds.

Your headlines are so important that they will easily make or break your online business.

===========================================================

Terry Detty, 42 years old, finds Internet marketing his passion. In addition to marketing he enjoys reading, and occasionally gets out for a short walk. Key to successful Internet advertising; Specialized online website promotion and effective techniques for marketing via email.





He who has a thousand friends has not a friend to spare, and he who has one enemy will meet him everywhere.

—Ralph Waldo Emerson



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Answer to Bible trivia:

2 — child is correct.
See Proverbs 20:11



Inspiration


Kurtis the Stock Boy and
Brenda the Checkout Girl

In a supermarket, Kurtis the stock boy, was busily working when a new voice came over the loud speaker asking for a carry out at register 4. Kurtis was almost finished, and wanted to get some fresh air, and decided to answer the call. As he approached the check-out stand a distant smile caught his eye, the new check-out girl was beautiful. She was an older woman (maybe 26, and he was only 22), and he fell in love.

Later that day, after his shift was over, he waited by the punch clock to find out her name. She came into the break room, smiled softly at him, took her card and punched out, then left. He looked at her card, BRENDA. He walked out only to see her start walking up the road. The next day he waited outside as she left the supermarket, and offered her a ride home. He looked harmless enough, and she accepted. When he dropped her off, he asked if maybe he could see her again, outside of work. She simply said it wasn't possible.

He pressed, and she explained that she had two children and she couldn't afford a babysitter, so he offered to pay for the babysitter. Reluctantly, she accepted his offer for a date for the following Saturday. That Saturday night he arrived at her door, only to have her tell him that she was unable to go with him. The babysitter had called and cancelled—to which Kurtis simply responded, "Well, let's take the kids with us."

She tried to explain that taking the children was not an option, but again not taking no for an answer, he pressed. Finally, Brenda brought him inside to meet her children. She had an older daughter, who was just as cute as a bug, Kurtis thought. Then Brenda brought out her son, in a wheelchair. He was born a paraplegic with Down Syndrome.

Kurtis asked Brenda, "I still don't understand why the kids can't come with us?" Brenda was amazed. Most men would run away from a woman with two kids, especially if one had disabilities—just like her first husband and father of her children had done. Kurtis was not ordinary—he had a different mindset.

That evening Kurtis and Brenda loaded up the kids, went to dinner and the movies. When her son needed anything, Kurtis would take care of him. When he needed to use the restroom, he picked him up out of his wheelchair, took him, and brought him back. The kids loved Kurtis. At the end of the evening, Brenda knew this was the man she was going to marry and spend the rest of her life with.

A year later they were married, and Kurtis adopted both of her children. Since then they have added two more kids.

So what happened to Kurtis the stock boy and Brenda the check-out girl? Well, Mr. and Mrs. Kurt Warner now live in Arizona, where he is currently employed as the quarterback of the National Football League Arizona Cardinals, and only recently they qualified to play in the Super Bowl. Note: They haven't won in the last 61 years!

Is this a surprise ending or could you have guessed that he was not an ordinary person? It should be noted that he also quarterbacked the Rams in Super Bowl XXXVI. He has also been the NLF's Most Valuable Player twice and the Super Bowl's Most Valuable Player.




Etcetera

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