Critical Mass Website Promotion is the elite goal rarely
attained by website marketers in any industry. Reaching
critical mass and getting targeted website traffic on
autopilot (meaning you don't have to promote your site for
six months and the traffic NEVER declines) is the Holy Grail
of Internet marketing.
When you hit critical mass in your
market, things change drastically for you and your
business. Your marketing efforts go down in direct
proportion to your customer support and sales going up. It
sounds awesome. It IS awesome. But only a tiny fraction of
websites on the net ever achieve critical mass. Here's a
nutshell version of what it takes.
1 — Work Hard.
Internet marketing is no game to be manipulated by using
software and quick fixes to a very large problem, which is
long-term, steady traffic coming to your site.
There is no magic pill, silver bullet, or quick guru secret
that will help you to achieve critical mass in your market.
Hard work and intense study of the Internet and how people
surf, what they want, and how you get in front of them
while they are surfing is the only answer.
The Internet marketing game is for professionals and you
MUST make yourself a professional marketer of your "shop"
just as you would in the real world.
2 — Understand Your Market.
Understanding exactly who you are selling your products or
services to is the crucial first step in achieving critical
mass.
The worst thing you could ever do is put the hard work in
and achieve critical mass in the wrong market for your
products and services!
Know your market. Know your best, ideal customer inside and
out. Get your links in front of them, ideally, everywhere
they surf for related information to your site.
3 — Be Vigilant.
Over the years I have watched people listen to what I have
to say about website promotion and then take one of two
paths:
a — They work their tails off and do what I tell them, with
great results and rewards for their efforts (more sales,
more traffic, more branding and recognition).
b — They buy my book, take a half-hearted shot at the
easiest things in the book, get bored, tired, or impatient,
and then they go back to chasing down quick fixes.
I have watched people who had the answers they needed in
their hands, and drop them for more glamorous-sounding,
fast solutions. Which we all know don't work.
I will say this again — There is no way to to quickly or
instantly achieve critical mass in your market!
You must work like anyone in business who is in it to
succeed works. If you do not know everything about your
business and how to market it, your competition will eat
you alive because they WILL know everything, I guarantee
it.
Just like in the real world, the one who works harder,
smarter, and is vigilant about his or her business is going
to come out on top every time.
You owe it to yourself and your family to learn your craft
and do it better than most people in your market if you
want to succeed.
4 — Achieve Critical Mass.
In order to hit critical mass, you must be everywhere, or
nearly everywhere your best customers surf.
This means linking back to your site from reciprocal links,
articles, press releases, joint ventures, forum
participation, and good search engine positioning for your
best keywords.
In order to have literally thousands of links pointing to
your site in high-profile areas where human beings actually
go and read/surf, it takes pure time and effort.
You must submit your articles to the best free content
directories. Over and over until you have published
everywhere you can that is relevant to your market.
You must secure deals with high-profile sites in your
market to swap QUALITY links. I am talking about links that
people will click on, not just links that only search
engines will see.
You must be everywhere that is a good place to be on the
net in your market. This takes time. This takes hard work.
This is what it takes to have a viable, long term website
traffic solution for your business.
Reaching critical mass, or even sitting down and deciding a
plan of action to pursue critical mass in your market,
takes maturity and a final realization that you can have
anything you want in the world if you want to work for it.
The day you stop chasing quick fixes to drive spurts of
unqualified, un-aimed for traffic to your site is the first
step in achieving your goals as a professional Internet
marketer.
©2004, Jack Humphrey
===========================================================
Jack Humphrey is the author of Power Linking 2: Evolution
and CEO of EquipMint.com. He is an Internet marketing
consultant, copywriter, and a moderator for the net's #1
Internet marketers forum "The Internet Marketing Warriors."
You can find out more about Jack at:
http://tinyurl.com/62m2n8
This article is shareware. Give this article away for free
on your site, or include it as part of any paid package as
long as the entire article is left intact including this
notice.
